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Info For Retailers

Shopowner/Retailer Information

This section is dedicated to our shopowners to give them handy tips and information about Kreinik products and services.


Setting Up a Kreinik Account

As a manufacturer selling in a wholesale environment, we have established the following criteria for purchasing directly from Kreinik and/or receiving any pricing information. To establish you as a Kreinik customer, we need a copy of your business license, state sales registration, business card, and classified telephone directory (if available).  Please also include your name , shop billing & shipping addresses and a telephone number as we will need to contact you for additional information.


Please fax this information to us at (304) 428-4326 or mail it to the following address:

Kreinik Mfg. Co., Inc, Attn: Customer Service
PO Box 1966, Parkersburg, WV 26102

When we receive this information, we will open an account for you and discuss payment options: COD, prepaid, or credit card (Mastercard, Visa), whichever you prefer. We will also send you a credit application if you want to establish terms. Your first order must be a minimum of one hundred U.S. dollars ($100.00), and thereafter, we require a minimum of fifty U.S. dollars ($50.00) per order. Please feel free to contact a Customer Service Representative at our toll free number at 1-800-624-1928 if you have any questions about our products or about establishing an account.


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Ordering From Kreinik

In an effort to help you organize your Kreinik thread and accessory orders, the Customer Service Department has compiled the following list of steps that will be helpful in placing a correct order.

1. Write down your order, listing the threads by type (i.e. BF, #4, #8, Silk Mori®, Jaceron) before calling.

2. When you call, be prepared to give the following information:

Name Of Shop
Zip Code of Shop or Account Number
Telephone Number
Ship-to Address if different than billing
How you want the order to be shipped (rush, airmail, regular, etc.)

3. Identify the first type of thread you want to order: Blending Filament, Cord, Cable, Braid, Ribbon, Silk Mori®, Silk Serica®, etc.

4. Indicate if you want "blister packs" or "bulk packs" when ordering metallic threads. Specify which size skein or reel you need when ordering silk threads.

5. State the quantity and size (in meters) you want. Check the price list for specifics.

6. Give the color numbers.

7. Continue your order in this way until completed.

Organizing your order prior to calling Customer Service, knowing the names and quantities of kits, books, scissors, needles, etc., will improve the speed and accuracy in which your orders are taken, processed, and shipped. We strive to deliver an accurate order promptly to your shop. As always, if you have any questions, call Customer Service at 1-800-624-1928.  You can also fax your order to (304) 428-4326 or you can send them to us via email at orders@kreinik.com .

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Kreinik Distributors

In the table below is a listing of authorized distributors that carry Kreinik's products.

Fleur De Paris
8255 Beverly Blvd.
Los Angeles, CA 90048
800-221-6453 (toll-free)
323-658-5857 (local)
323-658-5840 (fax)
Website:  www.fleurdeparis.com
E.E Schenck Company
6000 N. Cutter Circle Portland, OR 97217
Local Phone: (503) 284-4124
Toll Free Phone: (800) 433-0722
Local Fax: (503) 288-4475
Toll Free Fax: (800) 433-0723

California Warehouse:
4561 Maywood Ave. Vernon, CA 90058  Local Phone: (323) 584-8820
Toll Free Phone: (800) 237-6620
Local Fax: (323) 584-8847
www.eeshenck.com
Norden Crafts Ltd.
Unit K, 502 Morse Ave.
Shaumburg, IL 60193
847-891-0770
Fax: 847-891-0976
Notions Marketing
1500 Buchanan S.W.
Grand Rapids, MI 49507
616-243-8424
Fax: 616-243-8055
Wichelt Imports
RR#1, Hwy. 35
Stoddard, WI 54658
608-788-4600
Fax: 608-788-6040
Checker Distributors
400 W Dussel Dr. Suite B
Maumee, OH 43537-1636
419-893-3636
Fax: 419-893-2422
www.checkerdist.com
Canada

Canadiana Needlecrafts LTD.
1580 Angus St. Regina,
Saskatoon S4T 1Z1 Canada
306-525-4890
Fax: 306-522-8233
Canada

Gemini III
490 York Rd. Unit 104, Guelph, Ont
Canada N1E 6V1
Phone 519-766-1388
Canada

N. Jefferson Ltd.
22 East 5th Ave.
Vancouver, B.C.  V5T 1G8
1-800-663-6142
Australia

Ristal Threads
PO Box 134
Mitchell, ACT 2911
Phone:  612 6226 8200
Fax:  612 6226 8300
www.ristalthreads.com
info@ristalthreads.com
Benelux

The Stitch Company
Nieuwstraat 6, 4264 RE Veen
Netherlands
31 416 695 070
Fax: 31 416 695 071
www.stitchcompany.com
e-mail: info@stitchcompany.com  
China

SHANGHAI YUJUN CO., LTD.  |
ADD:RM 701,NO.175 YAN'AN(E) ROAD SHANGHAI CHINA 200003  
TEL:+86-21-63739785;
63739786; 63739787   
FAX:+86-21-63739838    www.dmschina.com

E-MAIL:  jessechang@vip.163.com
England

Notions Marketing
1500 Buchanan S.W.
Grand Rapids, MI 49507
616-243-8424
Fax: 616-243-8055
England

Heebee Designs/Willow Fabrics
95 Town Lane Mobberley
Knutsford WA16 7HH UK
Tel:  011441565872225
Website:  www.willowfabrics.com
E-mail: Heebee@willowfabrics.com

England

Superb Crafts
Superb Crafts Limited (Company No. 4453973) trading as sewandso.co.uk.
Registered in England and Wales.
Superb Crafts Ltd.
Unit 8A Chalford Industrial Estate
Stroud
GL6 8NT

VAT Reg. No. GB 736 5922 10


Phone: 01453 889988
E-mail: 
sales@sewandso.co.uk

Hungary

Bézs Kézimunka Kereskedelmi Bt
2310 Szigetszentmiklós Csokonai köz 3/18 Hungary
Tel:00-36-30-977-9007
Fax:00-36-1-424-3215
Website:www.evakezimunka.com
E-mail:evakezimunka@t-online.hu

Japan

Kayo-Sha Co. LTD.
35 Yarai-Cho
Shinjuku, Tokyo, 162-0805 Japan
Phone:  81 3 3260 4065
Fax:  81 3 3260 4067
Email: mail@kayo-sha.com

Korea

Art Sipjasu Inc.
108-1403 ChungGu-Apt.
734 Banghakdong DobongGu,
Seoul, Korea
Phone:  011 82 234 914479
Fax: 011 82 234 924479
E-mail:  sipjasu@hanmail.net
New Zealand

Craft Co. LTD.
8 Moncur Place
P.O. Box 8086 Christchurch,
8034 New Zealand
Phone: 64-3-963-0649
Fax: 64-3-963-0646
Philippines

O & B Enterprises dba Good Morning Co.
2nd floor Pacifico Go Bldg. 1B G.Araneta Ave Quezon City Philippines
Phone: 632 714 22 91
Or 632 714 22 92
E-mail:  ctroop@btconnect.com
Russia

Gela Ltd.
Uchinskaya St.16/2 127411
Moscow Russia
Phone: +7 495 7425043 
Fax: +7 495 7428070
Website:  www.gela.ru

E-mail:  gela@gela.ru 
South Africa

S.A. Threads & Cottons
P.O. Box 3868
Cape Town 8000 South Africa
Phone: 27-21-419-8040
Fax: 27-21-419-8047
E-mail:  info@sathreads.co.za
 

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Trade Show Schedule

Want to learn more about Kreinik products?  Need a help with a project?  Want to suggest a new product?  Meet with us at a trade show!   The big buy in the middle, that's Doug Kreinik, owner of Kreinik Mfg. Co.  He travels to all of our tradeshows and loves to share his knowledge & love for threads and creativity.


2014 Trade Show and Events Schedule

Nashville Needlework Market
February 2014, Nashville, TN
Website: 
www.tnna.org

TNNA Summer Show
May  2014 - Indianapolis, IN
Website:
  www.tnna.org

Maker Faire Detroit
July 2014 - Dearborn, MI
Website:  www.makerfairedetroit.com

 

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Kreinik Order Forms and Color Charts

Blending Filament, Cable, Cord, Japan Thread #1 Order/Inventory Form Heavy #32 Braid (5m) Order/Inventory Form Metallic Threads Order/Inventory Form
Very Fine #4 Braid Order/Inventory Form Heavy #32 Braid (10m) Order/Inventory Form Silk Mori & Mori Milkpaint, Serica and Bella Order/Inventory Form
Fine #8 Braid Order/Inventory Form 1/16" Ribbon (5m) Order/Inventory Form Iron-On Threads Order/Inventory Form
Tapestry #12 Braid Order/Inventory Form 1/16" Ribbon (10m) Order/Inventory Form  
Medium #16 Braid Order/Inventory Form 1/8" Ribbon (5m) Order/Inventory Form Downloadable Metallic, Silk & Iron-On Color Charts
Canvas #24 Braid (5m) Order/Inventory Form 1/8" Ribbon (10m) Order/Invnetory Form  
Canvas #24 Braid (10m) Order/Inventory Form Ombre, Micro Ice Chenille, Facets, Petite Facets, Wired Facets, Easter Grass, Hot-Wire, Japan #5, Japan #7, 3/8" Trim Order/Inventory Form Note: You will need the FREE program Adobe Acrobat Reader to view and print PDF's of our online forms.

 

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kreinik gravity rackDisplay Racks

Kreinik Gravity Rack
This exciting new display is perfect for shops selling loose spools of Kreinik Metallic Threads, Silk Serica® or Silk 
Bella™. The New Kreinik Gravity Rack is lightweight, inexpensive & easy to assemble. The unit has 6 levels, comprised of 18 trays that have 3 product slots each.  That's a total 54 slots for your SKU's.  This stylish unit allows the colors of the Kreinik Threads in them to be seen from a distance, and the gravity feed system self merchandises the spools when a spool is removed.
  
The display can be stacked, hooked on a pegboard or slatwall display, or used as a countertop unit. A white cardboard strip is included for each level so you can use labels to identify the Kreinik colors displayed in your unit.  The trays can be easily removed to allow for inventory and restocking.

Each Gravity Rack comes with a full color sign.  You can specify if you want a Metallic, Silk or Iron-On Thread Sign. The display dimensions are 21 1/2" w x 18" h x 7" deep.

multi rack displayLooking to save space?  Naythons Display Fixtures has a Gridwall Gondolier (pictured right) available that can hold up to 12 Kreinik Gravity Racks!  What an impressive display.  Visit www.naythonsdisplay.com to order them.  Thanks Tony from Fireside sharing this with us.

For this display you will need to order:
1 each  D-310 Gondola Gridwall Merchandiser, Black
4 each  Heavy Duty Wheels

 

 

 

 

 

 

 


 

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Kreinik Planograms & Display Labels


We've made setting up your gravity rack easier.  All of the planograms are set up in color family order.  You will need Adobe Reader to view & print these files.


Blending Filament
1 Rack Planogram
2 Rack Planogram

3 Rack Planogram

Very Fine #4 Braid
1 Rack Planogram
2 Rack Planogram
3 Rack Planogram

  4 Rack Planogram

Fine #8 Braid
1 Rack Planogram
2 Rack Planogram
3 Rack Planogram

  4 Rack Planogram

Tapestry #12 Braid
1 Rack Planogram
  2 Rack Planogram

3 Rack Planogram

4 Rack Planogram

Medium #16 Braid
1 Rack Planogram

2 Rack Planogram

3 Rack Planogram

4 Rack Planogram

 

 

Canvas #24 Braid
1 Rack Planogram

1 Rack Top 27 Planogram

Heavy #32 Braid
1 Rack Planogram
2 Rack Planogram
3 Rack Planogram

1/16" and 1/8" Ribbons
1 Rack Planogram
2 Rack Planogram
3 Rack Planogram
4 Rack Planogram

Mixed Textures
1 Rack Planogram

Silk Bella
1 Rack Planogram

1 Rack Top 27 Planogram

Silk Serica
  2 Rack Planogram

3 Rack Planogram
 


We have a labels for the planograms listed above set up for you to download.  You will need Microsoft Word to view & print these files.  Use Avery #5167 (1/2” x 1 ¾”) labels.
Blending Filament Labels
Very Fine #4 Braid Labels
Fine #8 Braid Labels
Tapestry #12 Braid Labels
 
Medium #16 Labels
Canvas #24 Braid Labels
Heavy #32 Braid Labels
1/16" Ribbon Labels
1/8" Ribbon Labels

Putting together your own gravity rack planogram?  We have a label for every color in every size of Kreinik Metallic thread set up for you to download.  You will need Microsoft Word to view & print these files.  Use Avery #5167 (1/2” x 1 ¾”) labels.
Blending Filament Labels
Very Fine #4 Braid Labels
Fine #8 Braid Labels
Tapestry #12 Braid Labels
Medium #16 Labels
Canvas #24 Braid Labels
Heavy #32 Braid Labels
1/16" Ribbon Labels
1/8" Ribbon Labels

Tassell Ring
Finally...a great sales tool to let your customers feel and see the difference between Kreinik’s Blending Filament, Braids, Ribbons, Cord, Cable and Ombre. The Metallic Tassel Ring helps your customers easily choose the appropriate thread for their projects and collections. Whether you sell blister packs or bulk reels, keep the tassel ring near the Kreinik display in your store. It’s also a great reference tool for designers and teachers.
 

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Classes

Ordering Supplies for Classes; Have you done your homework?

One of the most effective methods for increasing store profits is to conduct workshops. If you are already conducting classes on a regular basis, congratulations on being such a resourceful business person. If you have been thinking about scheduling workshops at your store, we encourage you and offer our support.

One of the keys to conducting smooth-running and pleasurable workshops is to make sure all the materials necessary to complete the project are on hand. Kreinik offers the following tips for ordering class supplies.


•ORDER MATERIALS IN ADVANCE
For your own peace of mind and to guarantee that you have all the materials necessary please order at least one month in advance. This "lead time" will ensure that all items will arrive in time to be checked in before the first day of class. Advertise your class 2 months before the scheduled start date. Order for those students who have signed up and a few extras for "last-minute" participants.


•INFORM CUSTOMER SERVICE
We need to be aware of any orders that are especially for classes so that you receive all items on time. Inform Kreinik Customer Service if you want to select a special carrier and class of service to ensure timely delivery.


• LET US KNOW YOUR LESSON PLANS
If you know that you’ll be teaching a particular project several times throughout the year please notify our customer service department. You can order materials on an as-needed basis but at least we will be able to reserve particular quantities for dye lot consistency. Also, educational information such as brochures & reference sheets are available. Simply ask Customer Service to include this information with your order.


•CONSIDER "SPECIAL RUNS" OR "KITS" FOR ECONOMIC, QUICK CLASS IDEAS
If your class project requires 2 meter "cuts" of 5-10 silk colors, consider buying standard skeins and cutting up strands for each student versus purchasing mini skeins of all colors for each student. Kreinik also offers a variety of pre-packaged kits that are ideal for workshops. Call Customer Service or see the Kreinik price list.

 

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Special Orders - An "Ace Up The Sleeve."

In our day-to-day business, we understand that it is all we can do to keep up with the inventory, find space for new product and still be able to service our customers and let them know they are the most important part of our day. (Thank goodness for customers!)

How many of you have had to say to your customers "We don’t carry that," or "We do not stock that color?" If you have said this, you have lost a sale which is something you cannot ever afford to do. Fortunately, retailers have "An Ace Up Their Sleeves" which allows them to increase sales and more importantly, service the customers without added expense!! Some retailers already use this business technique while others do not. This "Ace Up The Sleeve" is to "SPECIAL ORDER" select products.

There are several ways to successfully utilize "SPECIAL ORDERS" without any risk of accumulating merchandise that you do not currently carry.

(1) Make your customers aware that you will "SPECIAL ORDER" with certain guidelines.

(2) Always require a non-refundable deposit for at least 50% of the retail value of the goods. This policy requirement protects you if the customer fails to return to the store to pick up their order.

(3) Advertise this service to your customers. Inform them how easy it is for you to get the products they want by simply giving you advance notice.

(4) Under normal circumstances, "SPECIAL ORDERS" are considered difficult to order because of minimum order requirements. This is simplified by adding them to your normal store inventory orders. However, for customers who already purchase from Kreinik we offer a very low minimum reorder of $50.00.

Take a few minutes to consider the pros and cons of "SPECIAL ORDERS". We think you will find that the rewards of keeping happy customers will far outweigh any reluctance to make your shop the most frequently visited by the ever searching consumer who needs a product that requires a special order.

 

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Demonstrations

When the holidays approach, stitchers will be busy making ornaments, stockings, and other decorations for gifts or for their own homes. This is a great time to get them into your store for supplies, projects, and in-store help. A great way to build sales is through in-store demonstrations.  Offer in-store demo's using Kreinik Custom Corder™, Mini Iron, Iron-On Threads, Treasure It Beads & Tape to help your customers finish their projects.

Telling them about it isn't enough!  A demo gives the customer a grasp of exactly how to use a product when they witness a demo.  Ideas begin to fly through their heads with all of the uses for these products.

Offer an evening of "Finishing." Have your customers bring in their ornaments, stockings, or other projects and help them pick out threads to make the trim to go around the stitched piece. Show them how to use the Kreinik Custom Corder™, and how to attach the trim to the project (couching with a corresponding color of Kreinik Cord or a clear, thin thread). 

If your store offers framing and finishing services for customers, use the Kreinik Custom Corder™ to make professional trims. Kreinik Heavy (#32) Braid, Medium (#16) Braid, 1/8" Ribbon and offer a good thickness for an ornament. Combine one or more different colored threads for variety, and use a silk thread such as Silk Serica for added elegance.  Kreinik's iron on threads & Treasure It Beads & Tape can also be used to embellish the mats of the piece they are framing.

If you don't have the time to run a demo, but have a computer in your store, direct your customers to watch our videos.  We are adding videos monthly with demonstrations on using Kreinik Threads in various projects like making trims using the custom corder or making a card with our iron-on threads.  Just go to www.kreinik.com/shops/How-To/.

 

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Store Merchandising

Stand back and look at your store merchandise displays. What do you see? If you see coordinating merchandise in the aisles, which allows your customers to successfully find everything they need to complete a project, you are probably doing a lot of things right. Unfortunately, this is not the case in some stores. Combining a selection of product that effectively sells takes planning.

Planograms tell a story. By definition, "Planogram" simply means grouping together merchandise as an effective selling tool. They are a good way to organize your store. By assigning a certain amount of space to display a product line, you achieve visual fulfillment and shopping ease for your customer. How the product is displayed determines how well it sells … or doesn’t sell.

Whether you are planning to open a new store or just want to give your store a "facelift", Kreinik offers a variety of planogram programs that will assist you in displaying Kreinik Metallic Threads, tassel rings, color cards, and leaflets and will reward you with the best return for your dollar invested.

Each planogram has been carefully selected to make your display of threads contain the top selling colors and thread sizes that will best suit your specific market, whether it be focused on cross stitch, needlepoint, quilting or machine sewing. We will provide free educational information for your customers when they come to your shop searching for those ever popular metallic threads.  Click here to see our Gravity Rack Planograms.

Learning about the "Rewards of Planograms" is simply a telephone call away. Call us toll free at 1-800-624-1928 today so that we can help you create an effective merchandising display. You can create a "one-stop shop" for all of your customers’ Kreinik product needs.

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